To be the Hunter Region’s foremost provider of excellence in eye care services and products.
To enhance the visual welfare of our patients and clients by providing the highest standards of dedication and quality service.
To be professional and ethical in all our dealings.
The patient’s best interests are paramount and to be proactive in meeting their needs.
To be responsive, knowledgeable and provide staff who are efficient and courteous.
To foster excellent communications.
To use the latest technology to remain industry leaders in service and standards.
Being a fair and equitable employer.
Commitment to maintaining our independence to provide flexible and individual service.
Being committed to being and active participant in the advancement of the local community.
Promote mutually beneficial relationships with our suppliers and stakeholders.